In yet another research endeavor, I found some pretty strange titles for various community segments. I was researching Southfield's demographics and found people labeled as "Milk and Cookies," "In style," "Salt of the Earth," and "Midland." These are just 4 of 65 difference groupings. The "tapestry" is quite interesting because random things just come up under certain groups.
For example, apparently if you are a "Boomburb" (#04) you are more likely to read airline magazines. If you are under "Main Street, USA" (#24) you are likely to watch 7th Heaven. "NeWest" residents (#58) like to listen to Hispanic music. There's a whole bunch.
You can look at the poster, which isn't quite as wordy, HERE.
You can view the entire PDF manual in all it's glory HERE.
I looked through all of these things and thought Mr. Man and I fit best in segment #39, Young and Restless. Where do you fit in???
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